OpenMarketing
Where I’ve been lately
Blog:06 Jul 2008
Blogging over at MuseStorm, this neat widget company for professionals ... meaning agencies and brand marketers. You can catch up on what I and the rest of the company have been up to by going here:
Also, traveling to the East Coast for my sister Betsy’s wedding. Catch up on family pictures here:
http://www.facebook.com/album.php?aid=43537&l=f894c&id=508142645
Continue Reading... •
Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us •
Digg •
Mag.nolia •
Newsvine •
Reddit •
Technorati •
Stumble Upon •
Great discussion on crowdsourcing as the basis of a commercial company
Blog: Crowd Sourcing29 Feb 2008
Over at Tech Crunch, talking about a company called Kluster which just launched in open beta.
Kluster, ... is designed so that companies can offer cash rewards for each phase of a project. Participants who back the winning idea get to share the reward. Projects can range from creating logos and marketing campaigns to designing a product. Participants start off with points, or “Watts,” that they can invest in different projects. Explains Kaufman:
“Our Watt system is like a currency. You get a certain amount of Watts. As you do more things you get more Watts. Instead of voting on ideas, you invest your Watts in concepts you like.
So if a company decided to offer $5,000 for the best new logo to come out of Kluster, some graphically-inclined members might upload a few sketches. Other members could then invest Watts in the design they think is best suited for the company’s product, make suggestions for improvements, or upload their own variation of the logo. Whichever logo gets picked by the company at the end wins the $5,000, which is distributed to all the members who backed that particular logo based on how much they contributed to the idea, how early they got behind it, and what percentage of their total Watts they put at risk. Kluster computes what your stake is in any given project.”
Continue Reading... •
Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us •
Digg •
Mag.nolia •
Newsvine •
Reddit •
Technorati •
Stumble Upon •
Chumby launches - internet gizmo you can customize using widgets
Blog:28 Feb 2008
Chumby is cute, positioned as an internet device for your home, designed to sit on your desk and serve as an alarm clock and stream stuff from the internet that can vary based on your personal preferences based on the widgets you add to its dashboard. Chumby is small, doesn’t run on batteries and therefore isn’t exactly mobile (you have to plug it in), but does use WI FI to access the ‘Net. I’d classify this device with the Nokia N810 or the ASUS Eee PC. These are a dynamite way to get some but not all the features/functionality of…
Continue Reading... •
Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us •
Digg •
Mag.nolia •
Newsvine •
Reddit •
Technorati •
Stumble Upon •
Now that I’m thinking about getting an iPhone
Blog:21 Feb 2008
I find this great guide to all things BlackBerry:
The Power User’s BlackBerry Guide: 121 CrackBerry Tips, Hacks and Resources
from the editors of Inside CRM of all people
Why the time is right to move to an iPhone? It has nothing to do with the fact that the iPhone is now available with 16GB of storage. While more storage is always nice, I was holding out for the 3G version on AT&T’s network. But now that the iPhone developers kit is about to ship there’s a wave of innovation coming…
Continue Reading... •
Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us •
Digg •
Mag.nolia •
Newsvine •
Reddit •
Technorati •
Stumble Upon •
Must read blogs for social marketers
Blog:11 Feb 2008
Came across this entry just updated based on an original entry published May 2008:
- ViperChill
- CopyBlogger
- Techipedia
- Social Media Optimization
- NowSourcing
- Soshable
- 10e20
- SocialDesire
- Collective Thoughts
- ToprankBlog
- WignutSEO
- 97thFloor
- SearchEnginePeople
- BlogStorm
- DoshDosh
- IgniteSocialMedia
- SearchEngineLand
- CornwallSEO
- SocialMediaTrader
- SocialNewsWatch
- Continue Reading... •
Comments (1) • Trackbacks (0) • Permalink
Add to Del.icio.us • Digg • Mag.nolia • Newsvine • Reddit • Technorati • Stumble Upon •More good news on the 1 million missing iPhones
Blog:29 Jan 2008
The phones aren’t missing ... they’re simply unlocked. Which means that no matter how hard you try to keep a platform closed, end users and entrepreneurs will do whatever it takes to open up the platform. Even if it means voiding the warranting, inconveniencing themselves with multiple update cycles, or the like. So much so that 27% of the iPhones volume has gone “missing”.
Just today the Wall Street Journal and New York Times reported that analysts have begun to search the globe for 1.7 million lost iPhones.
Apple said that it has sold 3.75 million iPhones through the end of last year, but AT&T has activated a bit less than 2 million phones. There was a moment of panic as investors imagined more than a million unsold iPhones piled up in the stock rooms of AT&T stores.
Continue Reading... • Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us • Digg • Mag.nolia • Newsvine • Reddit • Technorati • Stumble Upon •How IKEA is like Facebook
Blog: Crowd Sourcing29 Jan 2008
Great article on Slate showcasing how IKEA is like Facebook because both companies have business models that are based on having their customers co-create value. In IKEA’s case the value co-creation comes from enlisting their customers to build furniture.
I’m not convinced that Facebook’s value comes from co-created value. Instead what sets Facebook apart - at least - is the fact that its web strategy is multi-threaded. It relies on crowd sourcing - to reduce the cost of content and/or other manufacturing costs - and mass customization - to ensure that the resulting products meet the needs of the widest possible audience. These two strategies TOGETHER are what have given IKEA’s business model longevity and make Facebook much more valuable as a platform than any of the other social networking platforms.
Continue Reading... • Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us • Digg • Mag.nolia • Newsvine • Reddit • Technorati • Stumble Upon •Nice video of me over at Jeremiah’s blog
Blog:23 Jan 2008
Do watch the video but here’s the cliff note version ... there are 5 key elements that should be considered as key elements of any companies web strategy:
- Actively listening to your customers ... using blogs, wikis, and customer forums to facilitate customer as they interact with each other; listening as customers talk to collect valuable insight and then using that insight to drive fundamental changes in product or marketing strategy
- Community building ... either on your site or where your target customer hangs out on the web
Continue Reading... • Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us • Digg • Mag.nolia • Newsvine • Reddit • Technorati • Stumble Upon •Crowd sourcing used to fund and found a company
Blog: Crowd Sourcing21 Jan 2008
Launched just before the holidays, Los Angeles-based nvohk aims to create the first community-managed, environmentally conscious, surf-inspired clothing company. It is currently recruiting a minimum of 20,000 members (capped at 40,000), each of whom will contribute USD 50 in exchange for the chance to co-develop the nvohk brand. Members will make major business decisions including logo, web and product design along with advertising; they’ll also receive 35 percent of nvohk’s net profits in the form of points that can be redeemed to purchase products, as well as 25 percent off all nvohk goods. nvohk, meanwhile, will donate another 10 percent…
Continue Reading... • Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us • Digg • Mag.nolia • Newsvine • Reddit • Technorati • Stumble Upon •Browser and email market attract new entrants on mobile thanks to open source
Blog:15 Jan 2008
Companies like Wake3 and Funambol are starting to use open-source in the development of software for mobile computing devices. Open-source seems to be the perfect conduit to bring iPhone type browsing and e-mail to handheld devices. During a meeting of the Mobile Monday Silicon Valley group associates of Wake3, Funambol and Wind River noted the rise of open-source software on handsets. Wake3 is bringing the open-source WebKit mobile Web browser to Windows Mobile systems.
“WebKit for Windows Mobile really is, in essence, a kind of iPhone browsing for Windows Mobile,” said Daniel Zucker, CTO of Wake3.
…
Continue Reading... • Comments (0) • Trackbacks (0) • Permalink
Add to Del.icio.us • Digg • Mag.nolia • Newsvine • Reddit • Technorati • Stumble Upon •