OpenMarketing
I'm not doing a lot of traditional blogging these days
Here are my latest tweets. You can find me on twitter at twitter/openmk.
Twitter custom backgrounds aka themes
Blog:02 Jul 2009
A basic custom theme can be developed very easily - just create a graphic 250 pixels wide and 500 to 800 pixels tall. Pick a regular (non custom) Twitter theme that is close to the background color that you are using and then adjust the colors accordingly. Two examples can be found here:
http://twitter.com/openmk - my twitter page
http://twitter.com/coshrink - my friend Nancy Raulston’s page
Note that this background is optimized for people who use modern laptops and larger screen monitors, capable of browsing at resolutions better (higher) than 800 x 600. It’s been tested - for…
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Just finished an assignment up for a neat little start up
Blog:10 May 2009
In the virtual branded goods space called AdNectar. Most people don’t know that this is a vibrant market with Facebook alone making $75-$100M in revenues on virtual goods! To good resources on virtual branded goods are the blog Virtual Branded Goods and this article from October 2008 Business Week:
Links
Virtual Goods News
Lucrative Alternatives to Online Advertising Business Week, October 2008
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I’ve taken an Interim CMO gig at Zannel
Blog:30 Aug 2008
Zannel is the mainstream alternative to Twitter. Far more graphic, no fail whale, optimized for mobile so people can post pictures and videos when they micro blog (we like to call it “nano blogging”) and lifecasting. Oh yes, and unlike Twitter, we actually have a business model that enables us to monetize our instant media network by selling targeted advertising opportunities, sponsored lifecasts, and other premium opportunities to reach the 16-34 years old who are addicted to Zannel and its snack size media updates. (Should we call these addicts “Zannelists?”)
In any event, you can catch up with what I’ve…
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Where I’ve been lately
Blog:06 Jul 2008
Blogging over at MuseStorm, this neat widget company for professionals ... meaning agencies and brand marketers. You can catch up on what I and the rest of the company have been up to by going here:
Also, traveling to the East Coast for my sister Betsy’s wedding. Catch up on family pictures here:
http://www.facebook.com/album.php?aid=43537&l=f894c&id=508142645
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Great discussion on crowdsourcing as the basis of a commercial company
Blog: Crowd Sourcing29 Feb 2008
Over at Tech Crunch, talking about a company called Kluster which just launched in open beta.
Kluster, ... is designed so that companies can offer cash rewards for each phase of a project. Participants who back the winning idea get to share the reward. Projects can range from creating logos and marketing campaigns to designing a product. Participants start off with points, or “Watts,” that they can invest in different projects. Explains Kaufman:
“Our Watt system is like a currency. You get a certain amount of Watts. As you do more things you get more Watts. Instead of voting on ideas, you invest your Watts in concepts you like.
So if a company decided to offer $5,000 for the best new logo to come out of Kluster, some graphically-inclined members might upload a few sketches. Other members could then invest Watts in the design they think is best suited for the company’s product, make suggestions for improvements, or upload their own variation of the logo. Whichever logo gets picked by the company at the end wins the $5,000, which is distributed to all the members who backed that particular logo based on how much they contributed to the idea, how early they got behind it, and what percentage of their total Watts they put at risk. Kluster computes what your stake is in any given project.”
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Chumby launches - internet gizmo you can customize using widgets
Blog:28 Feb 2008
Chumby is cute, positioned as an internet device for your home, designed to sit on your desk and serve as an alarm clock and stream stuff from the internet that can vary based on your personal preferences based on the widgets you add to its dashboard. Chumby is small, doesn’t run on batteries and therefore isn’t exactly mobile (you have to plug it in), but does use WI FI to access the ‘Net. I’d classify this device with the Nokia N810 or the ASUS Eee PC. These are a dynamite way to get some but not all the features/functionality of…
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Now that I’m thinking about getting an iPhone
Blog:21 Feb 2008
I find this great guide to all things BlackBerry:
The Power User’s BlackBerry Guide: 121 CrackBerry Tips, Hacks and Resources
from the editors of Inside CRM of all people
Why the time is right to move to an iPhone? It has nothing to do with the fact that the iPhone is now available with 16GB of storage. While more storage is always nice, I was holding out for the 3G version on AT&T’s network. But now that the iPhone developers kit is about to ship there’s a wave of innovation coming in new mobile applications being…
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Must read blogs for social marketers
Blog:11 Feb 2008
Came across this entry just updated based on an original entry published May 2008:
- ViperChill
- CopyBlogger
- Techipedia
- Social Media Optimization
- NowSourcing
- Soshable
- 10e20
- SocialDesire
- Collective Thoughts
- ToprankBlog
- WignutSEO
- 97thFloor
- SearchEnginePeople
- BlogStorm
- DoshDosh
- IgniteSocialMedia
- SearchEngineLand
- CornwallSEO
- SocialMediaTrader
- SocialNewsWatch
- SearchEngineGuide…
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Add to Del.icio.us • Digg • Mag.nolia • Newsvine • Reddit • Technorati • Stumble Upon •More good news on the 1 million missing iPhones
Blog:29 Jan 2008
The phones aren’t missing ... they’re simply unlocked. Which means that no matter how hard you try to keep a platform closed, end users and entrepreneurs will do whatever it takes to open up the platform. Even if it means voiding the warranting, inconveniencing themselves with multiple update cycles, or the like. So much so that 27% of the iPhones volume has gone “missing”.
Just today the Wall Street Journal and New York Times reported that analysts have begun to search the globe for 1.7 million lost iPhones.
Apple said that it has sold 3.75 million iPhones through the end of last year, but AT&T has activated a bit less than 2 million phones. There was a moment of panic as investors imagined more than a million unsold iPhones piled up in the stock rooms of AT&T stores.
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Add to Del.icio.us • Digg • Mag.nolia • Newsvine • Reddit • Technorati • Stumble Upon •How IKEA is like Facebook
Blog: Crowd Sourcing29 Jan 2008
Great article on Slate showcasing how IKEA is like Facebook because both companies have business models that are based on having their customers co-create value. In IKEA’s case the value co-creation comes from enlisting their customers to build furniture.
I’m not convinced that Facebook’s value comes from co-created value. Instead what sets Facebook apart - at least - is the fact that its web strategy is multi-threaded. It relies on crowd sourcing - to reduce the cost of content and/or other manufacturing costs - and mass customization - to ensure that the resulting products meet the needs of the widest possible audience. These two strategies TOGETHER are what have given IKEA’s business model longevity and make Facebook much more valuable as a platform than any of the other social networking platforms.
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