Articles I’ve written over the years on various marketing topics of interest; some dated, some prescient, hopefully still of interest.

• Does Marketing Matter
• Just What the Doctor Ordered: An Extreme Makeover for Marketing
• Three strategies to improve campaign ROI
• Why your next agency is likely to be a consultancy
• Retailers get at Q4 Wake Up Call

• Marketing Dashboards and Causal Modeling
• Accountability and its impact on the lifespan of the average CMO
• Marketing the Rapids:  as the economy (finally) recovers, marketers ask “what now”
• On Differentiation:  it takes a surprising amount of courage to build differentiation into products
• Customer Avoidance:  The Lake Wobegon effect

• Customer Franchise
• Choice Modeling
• On How to Work Better
• On Strategy Building
• Retailing MisExpectations

• Getting past the “O” Word
• Retention 101:  Towards Relationship Marketing
• Move Over Mensa:  A Website IQ Test
• RFM Analysis:  Zoning and Cloning your Best Customers; Avoiding the Worst
• Website Phases:  Where O Where is Your Web Strategy?

• DM Rules:  Not Your Father’s Direct Marketing
• Direct Marketing books
• Rules of the road for online advertising