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content marketing + inbound marketing
 

What the heck is Content Marketing all about?

Content Marketing isn’t really new although it does seem to be causing quite the stir in marketing circles. Content Marketing happens when you create engaging content designed to attract visitors to your website.
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Inbound Marketing Defined

Inbound marketing is a 3-step process that focuses on making sure your company can get found online, that your site and its content is set up to drive conversion activity, and that you are continually optimizing what you do.
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What We Do

Open Marketing provides content marketing + inbound marketing an outsourced basis. We build content strategies and marketing campaigns; optimize for search engines (SE0) and social media (SEM); drive conversion through careful attention to landing-pages, forms, and call-to-action graphics; and analyze and report on results across multiple channels.
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