The Balanced Scorecard is a management system that maps an organization’s strategic objectives into performance metrics in four perspectives: financial, internal processes, customers, and learning and growth. These perspectives provide relevant feedback as to how well the strategic plan is executing so that adjustments can be made as necessary.
The Balanced Scorecard (BSC) was published in 1992 by Robert Kaplan and David Norton. The big idea presented in the book was that financial indicators of performance were insufficient and that the organization needed to balance these with other measures.


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