OpenMarketing
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  • July9th

    Mobile Marketing

    Posted in: links

    In no particular order
    Mobile Marketing Association
    Membership association that strives to stimulate the growth of mobile marketing and its associated technologies.

    Wireless Ventures
    Companies that presented at 2006 Wireless Ventures conference. Worth keeping your eye on.

    Mobile Crunch
    Mobile companion to Tech Crunch … although not nearly as good.

    Telephia Data
    Syndicated data and analysis on topics such as subscriber share, network quality, device share, customer satisfaction, revenue share, application usage and many other key performance indicators. Covers topics by carrier.

    mMetrics
    Another syndicated data service … that comes at it more from the consumer end versus the carrier end. Seeks to be “the mobile market authority on the consumption of mobile content and applications”.

    Ovum
    Leader in European-based research on consumer mobile adoption.

    Fierce Mobile Content
    Daily outbound email/weblog with news and commentary. Excellent pithy read.

    Moco News
    MocoNews.net is a news site on mobile content sector, and is part of the paidContent.org family.

    Informa Telecoms and Media
    Bills themselves as the “leading provider of business intelligence to global telecoms and media markets”. Sponsors highly targeted events and research.

  • June13th

    Best Sites

    Posted in: links

    A handful of the best sites in general on marketing, IMHO.

    iMedia Connection
    Bills itself as connecting the marketing community. Excellent set of resources on “new” media.

    Marketing Experiments Journal
    Discover what really works. An online testing laboratory for all things interactive. For example, what differences do small variations in copy make on the effectiveness of landing pages? Membership is free although the site is always looking for companies to sponsor specific research topics.

    Marketing NPV
    Tools and techniques available for download to support quantitative marketing.

    Marketing Profs
    Marketing know-how from professors and professionals. Some portions of their site are available for free, others to premium-members only for a fee.

    Marketing Sherpa
    Practical know-how and case studies. Excellent site. Detailed research reports are available for a fee.

  • June2nd

    Branding

    Posted in: links

    Brand Channel
    Despite being sponsored by the firm Interbrand this site is surprisingly wide and deep.

    Clever Blog
    Clever Logos as presented by the British design firm 38one

    Identity Works
    Fabulous informational site that features identity projects … before and after

    Lovemarks
    Site from Saatchi & Saatchi that looks closely at the question: What makes some brands inspirational, while others struggle? Saatchi thinks it has found the answer in something it calls “Lovemarks”.

  • May19th

    Marketing Blogs

    Posted in: links

    2009 list from Viral Gardens

  • May3rd

    Trend Spotting

    Posted in: links

    Moving online: The new trend in trend spotting
    Overview of the segment from Columbia University’s respected School of Journalism

    David Zach Futurist
    Bills himself as one of the few professionally trained futurists in the US. Still, his blog makes an interesting read. Top-notch client list.

    Iconoculture
    Email newsletter provided every Tuesday providing “fresh perspectives and thought-provoking context on the people, places, and things shaping our culture.” Well worth allowing through your spam filters.

    Influx Insights
    Emerging trends that matter to brands. Produced by Influx, a division of Butler, Shine, Stern, and Partners.

    Innovation Weekly
    Email newsletter provided every 2nd Wednesday that reports on trends, trends, strategies, and innovations in
    business and technology.

    Pew Internet
    Non-profit that uses random-digit dialing to survey a large number of Americans on their internet usage. Studies are free and come to some fascinating conclusions e.g … 60M Americans say that the internet helped them make big decisions or negotiate their way through major episodes in their lives.

    PSFK: Global Trends Collaborative
    Check out the 10 emerging technology trends for 2006

    Trend Spotting
    While this site gives silly names to its major trends, it has an international network of 8,000 trendspotters which makes it a worthwhile read.

    Trend Hunter
    Who knew there was a magazine dedicated to all things trend?

    Small Business Trends
    Explores trends driving small business … uses input from the online community to track the major trends affecting the small business market.

    Trends Applied to New Business ideas
    Springwise
    Cool Business Ideas

  • March17th

    Direct Marketing

    Posted in: links

    DM News
    News weekly for the direct marketing industry

    Direct
    Bimonthly magazine for direct marketing intelligence

    Inside Direct Mail
    Inside Direct Mail includes “Who’s Mailing What” for competitive intelligence

    The DMA
    Membership organization for professional direct marketers

  • March17th

    CRM

    Posted in: links

    CRM Guru
    Portal with advice from a board of experts

    The Customer Management Community
    UK site with articles you can’t find elsewhere

    IT Toolbox
    Listing of links of interest to IT people as well as business decision makers

    CRM Today
    Yet another CRM portal

    CRM Daily Newsfactor
    Round up of press releases (excuse me – news)

    Destination CRM
    Companion site to CRM Magazine, with a greater focus on call centers and customer experience management than some of the above-mentioned sites

  • March17th

    CMO

    Posted in: links

    What Marketing Wants the CEO To Know
    White paper developed by the AMA and available through CRM Peer Publishing.

    CMO Magazine
    New magazine for CMOs that positions itself as “The Resource for Marketing Executives”

    CMO Council
    Membership organization for CMOs in the technology and communications industries

  • March17th

    Where is Marketing Measurement Headed?
    White Paper by Jim Nail of the Forrester Group, January 2005

    Untangling options for customer analytics
    Brief article from Forrester Research that talks about the various types of vendor offerings in the analytics space.

  • March17th

    Test and Learn at IBM
    Article from Fast Company, March 2005 that discusses how IBM is using test-and-learn as a strategy to explore potential new markets

    GE gets serious about marketing
    Thanks to the “Immelt Revolution”; new CEO Jeff Immelt is “turning GE’s culture upside down, demanding far more risk and innovation”

  • March17th

    Metrics

    Posted in: links

    A Primer on Metrics – part 1
    What are metrics, how to create them

    A Primer on Metrics – part 2
    Ditto

    The Goldilocks Syndrome versus the Ubermeasure
    Good article on necessity of creating only 12-14 “ubermetrics” (KPIs) for use in managing business performance
    Tools for dashboard-style analytics
    Discusses the three classes of technology tools to create and maintain dashboard-style analytics

  • March17th

    Portal

    Posted in: links

    CEO Express
    Business oriented portal. Straightforward interface. Relevant links. Premium content available to paid members. Otherwise free.

    Many Worlds
    A relevance engine with links to many strategic articles on product innovation and business strategy. Woefully inadequate when it comes to marketing content however. The relevance engine is neat however and worth exploring. Membership is free.

    B|NET
    From the makers of C|NET. All things business. Membership is free.

  • March17th

    Statistics

    Posted in: links

    Statistical Glossary
    Good explanations that a marketing person can grok yet correct from a statistical perspective

    Automated testing service
    For web marketing. Presented here because of the excellent demo on multi-variate promotional testing. Highly recommended.

    Confidence Interval
    Calculator for confidence interval around a point estimate

    Types of Statistics used for Marketing Analytics
    The various kinds of statistical analysis that represents the state of the art in marketing analytics today

    Software Used for Statistical Analysis