OpenMarketing » links http://www.openmarketing.com the personal site of Marcia Kadanoff … a Silicon Valley CMO for hire | interim or perm Tue, 23 Feb 2010 20:14:18 +0000 en hourly 1 Mobile Marketing http://www.openmarketing.com/post/mobile-marketing/ http://www.openmarketing.com/post/mobile-marketing/#comments Mon, 10 Jul 2006 01:11:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/mobile-marketing/ In no particular order
Mobile Marketing Association
Membership association that strives to stimulate the growth of mobile marketing and its associated technologies.

Wireless Ventures
Companies that presented at 2006 Wireless Ventures conference. Worth keeping your eye on.

Mobile Crunch
Mobile companion to Tech Crunch … although not nearly as good.

Telephia Data
Syndicated data and analysis on topics such as subscriber share, network quality, device share, customer satisfaction, revenue share, application usage and many other key performance indicators. Covers topics by carrier.

mMetrics
Another syndicated data service … that comes at it more from the consumer end versus the carrier end. Seeks to be “the mobile market authority on the consumption of mobile content and applications”.

Ovum
Leader in European-based research on consumer mobile adoption.

Fierce Mobile Content
Daily outbound email/weblog with news and commentary. Excellent pithy read.

Moco News
MocoNews.net is a news site on mobile content sector, and is part of the paidContent.org family.

Informa Telecoms and Media
Bills themselves as the “leading provider of business intelligence to global telecoms and media markets”. Sponsors highly targeted events and research.

]]> http://www.openmarketing.com/post/mobile-marketing/feed/ 0 Best Sites http://www.openmarketing.com/post/best-sites/ http://www.openmarketing.com/post/best-sites/#comments Tue, 13 Jun 2006 17:28:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/best-sites/ A handful of the best sites in general on marketing, IMHO.

iMedia Connection
Bills itself as connecting the marketing community. Excellent set of resources on “new” media.

Marketing Experiments Journal
Discover what really works. An online testing laboratory for all things interactive. For example, what differences do small variations in copy make on the effectiveness of landing pages? Membership is free although the site is always looking for companies to sponsor specific research topics.

Marketing NPV
Tools and techniques available for download to support quantitative marketing.

Marketing Profs
Marketing know-how from professors and professionals. Some portions of their site are available for free, others to premium-members only for a fee.

Marketing Sherpa
Practical know-how and case studies. Excellent site. Detailed research reports are available for a fee.

]]> http://www.openmarketing.com/post/best-sites/feed/ 0 Branding http://www.openmarketing.com/post/branding/ http://www.openmarketing.com/post/branding/#comments Sat, 03 Jun 2006 01:16:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/branding/ Brand Channel
Despite being sponsored by the firm Interbrand this site is surprisingly wide and deep.

Clever Blog
Clever Logos as presented by the British design firm 38one

Identity Works
Fabulous informational site that features identity projects … before and after

Lovemarks
Site from Saatchi & Saatchi that looks closely at the question: What makes some brands inspirational, while others struggle? Saatchi thinks it has found the answer in something it calls “Lovemarks”.

]]> http://www.openmarketing.com/post/branding/feed/ 0 Marketing Blogs http://www.openmarketing.com/post/marketing-blogs/ http://www.openmarketing.com/post/marketing-blogs/#comments Fri, 19 May 2006 21:15:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/marketing-blogs/ 2009 list from Viral Gardens

]]> http://www.openmarketing.com/post/marketing-blogs/feed/ 0 Trend Spotting http://www.openmarketing.com/post/trend-spotting-2/ http://www.openmarketing.com/post/trend-spotting-2/#comments Wed, 03 May 2006 14:30:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/trend-spotting-2/ Moving online: The new trend in trend spotting
Overview of the segment from Columbia University’s respected School of Journalism

David Zach Futurist
Bills himself as one of the few professionally trained futurists in the US. Still, his blog makes an interesting read. Top-notch client list.

Iconoculture
Email newsletter provided every Tuesday providing “fresh perspectives and thought-provoking context on the people, places, and things shaping our culture.” Well worth allowing through your spam filters.

Influx Insights
Emerging trends that matter to brands. Produced by Influx, a division of Butler, Shine, Stern, and Partners.

Innovation Weekly
Email newsletter provided every 2nd Wednesday that reports on trends, trends, strategies, and innovations in
business and technology.

Pew Internet
Non-profit that uses random-digit dialing to survey a large number of Americans on their internet usage. Studies are free and come to some fascinating conclusions e.g … 60M Americans say that the internet helped them make big decisions or negotiate their way through major episodes in their lives.

PSFK: Global Trends Collaborative
Check out the 10 emerging technology trends for 2006

Trend Spotting
While this site gives silly names to its major trends, it has an international network of 8,000 trendspotters which makes it a worthwhile read.

Trend Hunter
Who knew there was a magazine dedicated to all things trend?

Small Business Trends
Explores trends driving small business … uses input from the online community to track the major trends affecting the small business market.

Trends Applied to New Business ideas
Springwise
Cool Business Ideas

]]> http://www.openmarketing.com/post/trend-spotting-2/feed/ 0 Direct Marketing http://www.openmarketing.com/post/direct-marketing/ http://www.openmarketing.com/post/direct-marketing/#comments Fri, 17 Mar 2006 20:48:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/direct-marketing/ DM News
News weekly for the direct marketing industry

Direct
Bimonthly magazine for direct marketing intelligence

Inside Direct Mail
Inside Direct Mail includes “Who’s Mailing What” for competitive intelligence

The DMA
Membership organization for professional direct marketers

]]> http://www.openmarketing.com/post/direct-marketing/feed/ 0 CRM http://www.openmarketing.com/post/crm/ http://www.openmarketing.com/post/crm/#comments Fri, 17 Mar 2006 20:47:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/crm/ CRM Guru
Portal with advice from a board of experts

The Customer Management Community
UK site with articles you can’t find elsewhere

IT Toolbox
Listing of links of interest to IT people as well as business decision makers

CRM Today
Yet another CRM portal

CRM Daily Newsfactor
Round up of press releases (excuse me – news)

Destination CRM
Companion site to CRM Magazine, with a greater focus on call centers and customer experience management than some of the above-mentioned sites

]]> http://www.openmarketing.com/post/crm/feed/ 0 CMO http://www.openmarketing.com/post/cmo/ http://www.openmarketing.com/post/cmo/#comments Fri, 17 Mar 2006 20:47:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/cmo/ What Marketing Wants the CEO To Know
White paper developed by the AMA and available through CRM Peer Publishing.

CMO Magazine
New magazine for CMOs that positions itself as “The Resource for Marketing Executives”

CMO Council
Membership organization for CMOs in the technology and communications industries

]]> http://www.openmarketing.com/post/cmo/feed/ 0 Marketing Analytics http://www.openmarketing.com/post/marketing-analytics/ http://www.openmarketing.com/post/marketing-analytics/#comments Fri, 17 Mar 2006 20:46:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/marketing-analytics/ Where is Marketing Measurement Headed?
White Paper by Jim Nail of the Forrester Group, January 2005

Untangling options for customer analytics
Brief article from Forrester Research that talks about the various types of vendor offerings in the analytics space.

]]> http://www.openmarketing.com/post/marketing-analytics/feed/ 0 Best practice companies http://www.openmarketing.com/post/best-practice-companies/ http://www.openmarketing.com/post/best-practice-companies/#comments Fri, 17 Mar 2006 20:45:00 +0000 Marcia Kadanoff http://www.openmarketing.com/post/best-practice-companies/ Test and Learn at IBM
Article from Fast Company, March 2005 that discusses how IBM is using test-and-learn as a strategy to explore potential new markets

GE gets serious about marketing
Thanks to the “Immelt Revolution”; new CEO Jeff Immelt is “turning GE’s culture upside down, demanding far more risk and innovation”

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