Interview: Mobio Brings Mash-Ups To Mobile To Power New Lifestyle Portal

Branding Unbound
by Rick Mathieson, award-winning writer, author, speaker and frequent media commentator on the converging worlds of marketing, media and technology.

Mobio’s on the move.

On the heels of its Mobile Movie Times application launched last November, the Cupertino, Calif.-based startup today announced the availability of GetMobio, a new lifestyle portal that gives users instant access to over 50 dynamic applications, widgets, and RSS feeds.

Though still in beta, GetMobio’s mix of Web service mash-ups will soon enable you to whip out the mobile phone and make dinner reservations, flag a taxi, buy movie tickets, view maps and do myriad other things. Not by wading through an endless number of screens, mind you. But in three clicks or less.

As a result, Mobio has earned kudos from Business 2.0, which named the company to the pub’s Next Net 25, and IDC, which has named Mobio one of 10 emerging wireless entertainment companies to watch in 2007.

I spoke with Mobio marketing VP Marcia Kadanoff to find out more:

Click to start podcast

Related Links

• Original article on Branding Unbound site
• Mobio press release announcing the product release referenced